Breast cancer represents a real health concern for the female population and due to its estimated high prevalence and risk factors is currently referred to as an epidemic. This perspective conveys the distorted message that all women are at risk of developing breast cancer. The risk is rather seen as a background reality becoming salient in specific circumstances (such as: annual medical check-ups, routine medical control, or the news that someone close or an acquaintance has been diagnosed with cancer), or a more pervasive and prevalent presence when the individual is being identified as carrying the actual risk.
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